Join Us in Shaping Pearland’s First Cultural Arts Master Plan!

The Pearland Convention & Visitors Bureau is pleased to announce the development of a Cultural Arts Master Plan on behalf of the City –  a blueprint designed to guide the creative life of our community.

Why Your Involvement Matters

Project Timeline and Accomplishments Thus Far

Project Preparations:
May – June 2023

Community Listening:
August – November 2023

Draft Plan Development:
February – April 2024

Plan Review by City Council:
May 2024

  • Completed a city tour with CVB team and CPG
  • Assembled the Cultural Arts Steering Committee
    • Hosted two in-person and one hybrid meeting with CPG
  • Hosted two community meetings to gather public input
  • Completed promotion of online community survey garnering over 1,700 responses
  • Completed arts demand study
  • Completed asset inventory
  • Completed internal and external stakeholder interviews with:
    • City Council
    • City leadership
    • Arts organizations and artists
    • Faith and cultural organizations
    • School districts and arts educators
    • Restaurants and culinary industry
    • Pear-Scape Trail sponsors and businesses
    • Youth organizations
    • Business chambers
    • Hoteliers
    • High school students

Project Steering Committee

The Pearland Cultural Arts Plan steering committee consists of various community members representing a diversity of perspectives from across the city. The steering committee’s role is to determine priorities for who needs to be engaged throughout this process, with a focus on reaching out to communities and individuals who can offer fresh ideas and insight to harness emerging opportunities and overcome longstanding challenges.

The steering committee will also meet with and advise the staff team throughout the planning process, and co-create the goals and strategies of the plan.

About the Cultural Planning Group

As background, the City of Pearland is developing its first cultural arts master plan to create a shared vision for the role arts and culture should play in the community, and to guide policy and programming that enhance the quality of life for residents, businesses and visitors. The City has hired Cultural Planning Group (CPG) to assist with plan development.

Formed in 1998, CPG is a California LLC with three partners and three associates. The managing office is in San Diego, with partners in
Pennsylvania and Florida. Every project CPG undertakes has the active participation of at least two partners and expert strategic alliances as required. This hands-on participation by the partners ensures effective project management and quality control resulting in successful project completion.

CPG partners have prepared more than 85 arts-related master plans for communities throughout the nation. They developed plans for diverse
communities, ranging from rural towns to major metropolitan regions, and all in between: Washington DC, Houston, and Boston; Sacramento, Greensboro, and Tempe; Flower Mound, Wichita Falls and Round Rock.

CPG’s practice is grounded in the real-world experience of deep community engagement — a hallmark of their work — and a thorough knowledge of the local arts community. Each community poses its own vision, politics, aspirations, history, and potential.

See the Cultural Planning Group’s presentation to City Council on YouTube here.