Award-winning breakfast, brunch and lunch restaurant First Watch celebrates the grand opening of its third Houston-based First Watch eatery on Monday, July 24 at the 2560 Pearland Parkway, Suite 100 location in Pearland. The 3,600-square-foot restaurant will be the fourth First Watch location opened by Mac Haik Enterprises, a Houston-based franchise group which presently owns and operates three new First Watch restaurants in College Station, Katy and Champion Forest. The group plans to open a minimum of 18 First Watch restaurants in Southeastern Texas and Southwestern Louisiana.

Mac Haik Enterprises operates successful companies in diverse industries including a commercial real estate development entity that builds, owns and manages office buildings, medical buildings, retail centers and hotels. Now Haik, former wide receiver for the Houston Oilers and founder of Houston-based Mac Haik Enterprises, is focused on expanding his restaurant portfolio with First Watch.

Ron Marshall, vice president of Mac Haik Realty, who is in charge of site selection for Mac Haik Enterprises, said, “When we’re considering places to open First Watch, we look for dynamic, growing areas with a mix of prosperous retail and restaurants as well as residential communities, and our new restaurant in Pearland is undoubtedly in a great area. We are excited to share First Watch’s unique and fresh breakfast, brunch and lunch offerings with our new friends and neighbors in the area.”

First Watch’s creative menu takes an elevated approach to traditional and inventive offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new First Watch in Pearland will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using high quality fruits and vegetables. The restaurant will serve its exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across Central and South America, by the pot.

Now one of First Watch’s newest franchise owners, Haik was formerly The Egg & I’s largest franchisee and a major partner in The Egg & I franchisor. The Houston businessman sold his 30-restaurant entity and his major position in the previously 114-unit restaurant company to First Watch in May 2015.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.