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The Pearland Convention & Visitors Bureau launches new Visit Pearland logo in anticipation of the City department’s 5-year anniversary.

“The new, simplified logo is current with tourism industry trends indicating the action of visiting while reinforcing our website address,” says Kim Sinistore, executive director of the Pearland Convention & Visitors Bureau.

The new logo includes a Texas tagline, a pair of pears and a two-color approach to emphasize the pronunciation of “pear” appended to the world “land”.

In addition to the logo change, Visit Pearland branding and messaging have been revamped to include a more, simplified look with strong imagery and concise copy.

Moving into its fifth season of promoting Pearland as a business and leisure destination, the Pearland Convention & Visitors Bureau is a department of the City of Pearland whose primary purpose is to expand Pearland’s economy by attracting visitors to the City.  Each year millions of dollars from visitor spending generate increased business and the enhancement of Pearland’s image.

Since inception in 2013, a three-person team under Sinistore’s direction operates from the Visitor Center location at the Pearland Town Center, 11200 Broadway Street, Suite 1390.

The Visitor Center, which doubles as an art gallery showcasing local art, is open Monday through Friday from 8 a.m. to 5 p.m. and offers a variety of tools to assist visitors and residents including a Visitor Map, Antiques & Boutiques Guide, an Event Venue Guide and a selection of other area guides and brochures.