Pearland Convention & Visitors Bureau among fourteen tourism initiatives to receive grant funding from Houston First Corporation as part of its renewed commitment to grow leisure travel to Houston and the surrounding region.
“We’re very proud to be a recipient of the Marketing Matching Grant program to produce our upcoming Shake, Rattle & Roll promotion in Pearland,” according to Kim Sinistore, executive director of Pearland Convention & Visitors Bureau. “We’re partnering with the 1940 Air Terminal Museum, the Pearland Theatre Guild, local hotels and partners to create a summer long promotion enticing visitors to Pearland. A two-day event taking place June 11-12, 2016 featuring an Elvis tribute artist and other attractions will highlight the promotion.”
“Collaboration was a critical component of this program,” says Jorge Franz, senior vice president of Tourism for Visit Houston. “As we looked at efforts to grow leisure travel, one of the things we found lacking was communication and cooperation among likely partners. We set out to encourage new conversations and to increase visibility for our attractions, and I think we’re achieving that.”
The Marketing Matching Grant program encouraged applications with a focus on historic, cultural or niche markets. One of the goals was to increase visibility for museums, attractions, art groups and other Houston experiences to potential visitors more than 150 miles away. Such visitors are more likely to stay in hotels, dine out and experience other activities in the city than those on a day-trip.
Pearland is honored as the only regional Convention and Visitors Bureau awarded funds, click here for a complete list of recipients. The Pearland Convention & Visitors Bureau team is in the planning stages for this upcoming promotion, stay tuned for details.
About Houston First Corporation/ Visit Houston
Houston First Corporation operates the city’s finest convention and arts facilities to position Houston as a world-class destination. In 2014, Houston First and Visit Houston aligned their operations to create a single clear voice representing the city. Houston First owns the Hilton Americas-Houston hotel and manages more than 10 city-owned buildings, plazas and parking facilities. Properties include the George R. Brown Convention Center, Miller Outdoor Theatre, Wortham Center and Jones Hall for the Performing Arts. For more information, visit HoustonFirst.com and VisitHouston.com.
About Pearland Convention & Visitors Bureau
The Convention & Visitors Bureau in Pearland is a division within the City Of Pearland, City Manager’s Office. The role of the Convention & Visitors Bureau is to promote and coordinate tourist related activity within the City of Pearland. To accomplish this mission, the Convention & Visitors Bureau is responsible for the promotion of hotel rooms and convention attendance within the City; works with tourist related organizations within the City to coordinate marketing, advertising, promotion and programming; works with State and regional organizations which are responsible for the promotion of the region, and works to coordinate activities within City Government which directly or indirectly impact tourism.