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RichGirls Boutique in Pearland
Donna Rich, founder of RichGirl’s Boutique (left) with daughter Alex Rich (right).

RichGirl’s Boutique created by Donna Rich in 2016 began as a new venture to leave her corporate accounting gig after twenty years. At the time of the start-up, daughter Alex Rich was a senior in college helping with the Pearland boutique as time allowed. This year, Alex is spearheading the launch of their second store in the Houston Heights with everything she’s learned from the Pearland original.

The Pearland boutique at 1807 Broadway Street is a labor of love for the mother and daughter duo. Visitors will find a curated collection of brands the Rich girls have cultivated over the years from working closely with their clients.

The store offers everything from accessories including DIFF eyewear, clothing by newer brands like Fletch plus shoes by designers Steve Madden and Naughty Monkey. The Nikko Blue jewelry line along with fashionable repurposed Louis Vuitton accessories are just a few of the things visitors will find at the 1,016-square-foot Pearland location.

“We are always trying to make every woman feel beautiful when they leave our store. The most rewarding part of this job is helping to style women and give them confidence. We put the therapy in retail therapy,” says Alex.

New Location

The duo has amassed a loyal customer following with a rewards program and feel confident about expanding to the Houston Heights. With an anticipated Spring 2019 opening date, the second store will be located at 1051 Heights Boulevard.

The new location will offer the modern, chic and trendy look found in Pearland along with new, higher-end brands. The second store opening was part of Alex’s 5-year goal to open in the Heights. “I’m hoping we’ll be able to open on April 2nd like we did for our Pearland location, but we’ll see,” says Alex.

The duo welcomes shoppers with friendly smiles and takes pride in what they created at the RichGirl’s Boutique.  Donna says, “the name of our store brings in a lot of curious shoppers. I tell them our last name is Rich but we’re also rich in faith.”


RichGirl’s Boutique – Pearland
1807 Broadway Street, Pearland 77581
Monday 11 a.m. to 6 p.m.;
Tuesday -Thursday 10 a.m. to 6 p.m.;
Friday 10 a.m. to 5 p.m.
Saturday10 a.m. to 4 p.m.