Join us in shaping Pearland's first Cultural arts master plan!

The Pearland Convention & Visitors Bureau is pleased to announce the development of a Cultural Arts Master Plan on behalf of the City – a blueprint designed to guide the creative life of our community.

Community Engagment

Your perspective is instrumental in this planning process. Your input will guide the future of arts and culture in our city.

Identifiying Priorites

We aim to identify your priorities and recognize opportunities that align with our growing city.

Enhancing quality of Life

The plan seeks to enrich quality of life by fostering a cultural environment that resonates with our whole community.

Economic Significance

The arts contribute to economic growth, support local businesses, and attract visitors to our city.


Project Preparations: May-June 2023

Community Listening: August-November 2023

Draft Plan Development: February-April 2024

Plan Review by City Council: May 2024

City Council Workshop: May 2024


  • Completed a city tour with CVB team and CPG
  • Assembled the Cultural Arts Steering Committee
    • Hosted two in-person and one hybrid meeting with CPG
  • Hosted two community meetings to gather public input
  • Completed promotion of online community survey garnering over 1,700 responses
  • Completed arts demand study
  • Completed asset inventory
  • Completed internal and external stakeholder interviews with: 
    • City Council
    • City leadership
    • Arts organizations and artists
    • Faith and cultural organizations
    • School districts and arts educators
    • Restaurants and culinary industry
    • Pear-Scape Trail sponsors and businesses
    • Youth organizations
    • Business chambers
    • Hoteliers
    • High school students


The Pearland Cultural Arts Plan steering committee consists of various community members representing a diversity of perspectives from across the city. The steering committee’s role is to determine priorities for who needs to be engaged throughout this process, with a focus on reaching out to communities and individuals who can offer fresh ideas and insight to harness emerging opportunities and overcome longstanding challenges. The steering committee will also meet with and advise the staff team throughout the planning process, and co-create the goals and strategies of the plan. 

Project Steering Committee Members

Melissa Cook, Director of Marketing Pearland Economic Development Corporation

Margo Green, Pearland Arts League

Martin Griggs, Assistant Directory City of Pearland Community Development

Manny Patel, Pearland Hotelier

Lata Krishnaro, Ardurro Practice and Community Leader

Kelly Moody, Pearland Parks and Recreation Special Events and Development Manager

Lisa Savage, Alvin ISD Director of Fine Arts

Liz Sitta, Brazoria County Precinct 3 Chief Administrator

Nicole Bowen, Pearland Town Center Senior Marketing Director

Rebecca Lilley, Memorial Hermann Director of Physician and Community Engagement

Pat Lopez, Pearland Business Owner

Natasha Tennison, Gathering Outreach Founder and President

Vatsa Kumar, Sri Meenakshi Temple and ABI Enterprises

Ryan McLemore, Pearland Architect

Victor Raygoza, Pearland ISD Fine Arts Coordinator

Tracy Rohrbacher, Executive Director of the Pearland Convention and Visitors Bureau


As background, the City of Pearland is developing its first cultural arts master plan to create a shared vision for the role arts and culture should play in the community and to guide policy and programming that enhance the quality of life for residents, businesses, and visitors. The City has hired Cultural Planning Group (CPG) to assist with plan development. 

Formed in 1998, CPG is a California LLC with three partners and three associates. The managing office is in San Diego, with partners in Pennsylvania and Florida. Every project CPG undertakes has the active participation of at least two partners and expert strategic alliances as required. This hands-on participation by the partners ensures effective project management and quality control resulting in successful project completion. 

CPG partners have prepared more than 85 arts-related master plans for communities throughout the nation. They developed plans for diverse communities, ranging from rural towns to major metropolitan regions, and all in between: Washington DC, Houston, and Boston; Sacramento, Greensboro, and Tempe; Flower Mound, Wichita Falls, and Round Rock. 

CPG’s practice is grounded in the real-world experience of deep community engagement – a hallmark of their work – and a thorough knowledge of the local arts community. Each community poses its own vision, politics, aspirations, history, and potential. 

See the Cultural Planning Group’s presentation to City Council on YouTube

Contact us at 281-997-5970 or [email protected] for more information.