Gina Aguirre Adams, President & CEO of the Brazoria County Hispanic Chamber of Commerce, and McDonald’s are enthusiastic to announce the 2nd Annual Latin Festival scheduled for Saturday, September 18, 2021, from 10 a.m. to 5 p.m. at the Pearland Town Center Pavilion located at 11200 Broadway Street, Pearland, Texas 77584. This event was created to educate and celebrate the many Latin cultures represented in our area.

Admission for this event is FREE and open to all ages. Come enjoy live performances, Latin cuisine, fashion shows, business exhibits, shopping and so much more. This is guaranteed to be a great time for the entire family.

One new addition to the Latin Festival for 2021 is the Hispanic Hero Awards. The Brazoria County Hispanic Chamber of Commerce has been accepting nominations and will be awarding scholarships to four teachers and four students represented from four school districts in Brazoria County. Special thanks to BASF, MG Promotions, Rincon Law Firm and De La Torre Creative Media for their generous contribution to the scholarship program.

The Latin Festival would not be possible without support from our local businesses. We are sincerely grateful for our 2021 Title Sponsor, McDonald’s. Our Gold Sponsors for this year include Community Health Network and Dow Chemical. And our Silver Sponsors include UTMB, State Representative Ed Thompson, Pearland Convention & Visitors Bureau, Internal Medicine Associates of Houston – Dr. Vishalakshmi Batchu, Kroger and Chi St. Luke’s.

“One of the truly great aspects of Brazoria County is its cultural diversity. Nowhere is that more pronounced than in our Hispanic community. The percent of Hispanics throughout Brazoria County is 31.1% which is the second highest percent. This festival was created to provide a family- oriented Latin festival that provides the surrounding Latin communities within Brazoria County a place to gather with family and friends to listen and dance to Latin music, enjoy Latin food, shop Latin businesses and connect with other fans in an open social space, and celebrate their Latin heritage,” says Event Coordinator and Board member, Lety Jimenez Ler.

The team behind the festival hopes to see all of Brazoria County and surrounding areas come out and experience the ultimate representation of Latin culture.